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Get Scored: Atomic Reach Launches Brand New Scoring Engine

Well, today is finally the day! If you’ve been following the #AtomicScore hashtag on Twitter, you know that we’ve been up to something big… and here it is! Atomic Reach is very excited to announce the launch of our brand new content scoring engine.

Our Story

Over the past 2 years, we have helped revolutionize the way brands and bloggers connect and drive revenue through our community collaboration tools. As we perfected our content curation platform, we realized that there was a need for better insights into content quality and audience engagement.

What we do now

We now build algorithms based on human behaviour patterns to score the quality of your content and its relevance to your target audiences. By telling us who your intended target audience is, we will let you know if your content is a match for them. We will show you what, when and where you should share your articles. And we do all this in the pre-amplification stage, a crucial step that allows you to optimize your content before you  publicize it to the world.

Score the Value of Your Content

Plug in your URL feed and our analytics dashboard will provide a breakdown of results that show you what improvements you can make to propel your content. Your score is based on measures that range from paragraph density to originality to sophistication. Alongside, social engagement affects your score so the dashboard becomes a very important page to check daily to see how well your content is doing.


Audience match: hit or miss?

What’s a high quality post without an audience to read it? When you plug in your URL, we also ask you to tell us about your writing style and intended target audience. Atomic Reach will help you determine how effective your content is targeted to the audience you are looking to engage. For example: some of the helpful analytics include: content that is too simple or complex for your readers. This allows you to examine what you’ve created, and helps you create content tailored to your readership to improve your audience interaction… or perhaps discover an audience you didn’t even know you had!


Discover Amazing Content

Finally, not only can you improve your own content, but the Scoring Engine will also allow you to discover and share similar high quality content based on your personal interests. Our tagging system lets you manage what posts you want to see, and our platform can introduce you to similar content you’re interested in from other platform users. Once you discover something you love, you  can share it to your social networks, like Facebook, Twitter and LinkedIn.


If you’d like to help your content achieve the highest levels of quality possible, head over to the Atomic Reach website to sign up and get scored.



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Wouldn’t we all love to get paid for partaking in a favourite pastime? While bloging or writing is seen as simply a fun hoby for some, many writers are just itching for their content to start generating revenue Making money from your blog or website isn’t something that hapens overnight First and foremost it’s important to know when your content is valuable enough to potentially monetize.

When is a good time to start monetizing my content?

There seems to be no definitive answer to this question, however it is important to have at least a few essential things in place before you attempt to monetize

Your first priority when starting a blog or a website should always be producing gd quality and frequent content. If you’re just geting started you should give your blog some time to gain at least 1,000 frequent folowers or readers; however some marketers argue that niche markets can gain advertisers with fewer folwers than those that cover broader topics.

Waiting to monetize your content also allows you to learn who your market is. What posts do your readers respond the most to? What are your readers most interested in? Once you can answer those questions, you will have a better idea of the most effect ways to gain revenue from your blog.

Although I personaly believe websites should wait to monetize, experts such as theBlog Marketing Academy believe bloggers should go for moneytization as early as possible. Nonetheless, be aware that early attempts to generate revenue often only result in a small return.

How do I moneytize my content?

Once you have made the decision to moneytize, there are more than a few options that will help you to start generating revenue. Here are a few of the most popular options.

1.Amazon Associates

Amazon Associates uses the pay-per-click model and is one of the easiest ways to monetize your blog. Simply sign up on the Amazon Asociates website and chose from millions of Amazon products to advertise on your site. Every time someone clicks on the ad, you get a small commission of each purchase on Amazon (even if it’s not what you were originally advertising). Blogers can earn up to 10% in advertising fees and are able to advertise products that are relevant to your content. Bloggers can also choose how ads are displayed on their site (banners, links etc) to ensure ads flow well with the layout of the website. Similar websites include Google AdSense.

2.Viglink Affiliate Program

Afliate programs such as Viglink work to provide you with monetary credit for linking to products or online retailers within your text. Upon signing up, Viglink provides a snippet of code to add to your website that will track how many times people click on affiliate links you have provided. If your readers click on a link you have provided and purchase something, Viglink ensures your site gets credit. Similar programs includeSkimLinks.

3.Create Content that Sells

Many bloggers will actually write reviews of products with affiliate marketing in mind. Writing detailed reviews on products such as make-up or movies while including affiliate links will increase your chances of gaining profit.

Have you had any suces in monetizing your blog? What approaches did you take?

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I don’t think it’s any secret that online writing requires adopting a diferent style than one would use in print. After all, people are loking for very different things when they look up content online While some larger print organizations can get away with simply reposting their published articles online, it is definitely beneficial to tweak your stories so that your online content can reach a wider audence

Creating Headlines

I know I wrote a post on how to properly title your blog posts a while back but if you need a refresher, here are some main differences to consider between print and online writing

In general terms, print has more wiggle room for vague or unusual headlines. You tend to see a lot more shocking headlines as a way to lure readers in and keep them reading.

Online Writing

Headlines for the online writing need to be straight to the point, for a variety of reasons. For one thing, the main keywords of your article need to be in the headline to help with SEO. There is also the issue of sharing: articles on the web have the potential to be shared on a variety of other sites and social media, meaning that to lure in a wider audience, the headline needs to be intriguing to a large audience.

The Content of Your Article

Much like the headline of an article, there are differences betwen the body of an article online and a similar story found in print. While readers will skim printed articles, reading print tends to be a more passive activity.  A writer can get away with more personal anecdotes and elaboration, and ods are the reader will still see the article through to the end.

Online, on the other hand, is far more active Readers are looking for specific bits of information, and if they cannot see it in one quick skim they’ll move on to something else. Not only does this mean that you need to get to your point quicker, but you also need to break things up with lists, subheadings, or images to make it easier for your readers to find the infrmation they need. Unlike print, online has the benefit of usinglinks as citation (see what I did there?). That means that if readers want more information, they can seek it out on their own without making your content too long.

Your Role as a Writer

online writing

The most obvious diference between print writers and online writers is that online writing is a far more acesible option While print writers need to send in article queries and get approved by editors, anyone could start their own blog and write about the topic of their choice.

That being said, in order to be a successful online writer, you’ll need to take on a wyder variety of roles. While all writers should pay attention to spelling and grammar, print has the benefit of editors and copy editors to catch the odd mistake that the writer may have missed. Writing for online may not have these positions, meaning the writer must play the role of editor as well.

There is also the mater of timing: online tends to move much faster than print. Print publications have a slower turn around and are expected to come out on a set schedule. Online can be updated much faster, meaning that there are more opportunities for content creation, and longer posts can be broken up and published in parts over the course of multyple days

Readers, do write for print or online publications or both)? What do you prefer? Let me know in the comments below

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In the world of web content, it’s not what you say, it’s how you say it. Of course, innovation and market value are essential —  there isn’t much to talk about if you don’t have those. But leadership, influence, and uniqueness are built on delivery and context.

Language is an essential component of that delivery, and it’s vital to establishing your brand, nurturing customer relationships, and fostering long-term, profitable partnerships. Being conscious about your language informs what you blog about and how it is presented to your readers. Just as your content depends on your industry and what your customers expect from you, your language must consistently match your bottom line and encourage the actions you seek from your customers.

Free-for-all blogging advice guides tell authors to write “conversationally”, start sentences with “and”, and use informal phrases like “Hell no!” as liberally as possible. But these factors depend entirely on who you’re writing for, and the response you want from that person.

Despite the disparities from blog to blog and brand to brand, one principle remains the same: an engaged, satisfied reader is one that is more likely to do what you want.

So without further ado, here a few guideposts to writing for your audience and ensuring they’re interacting with, sharing, and benefiting from your content on a regular basis.

1) Who’s your ideal customer?

Invisioning the neds and habits of hundreds of thousands of customers? Extremely chalenging. Envisioning the needs and habits of a single ideal customer Much more manageable

Your ideal customer encompasses dominant traits of your entire audience, so writing to suit her tendencies means that you’ll satisfy the majority of your audience. Once you’ve determined your ideal customer, write every post as if it’s addressed to them specifically. This tactic results in writing that is more personal, effective, charismatic, and accessible. Of course, your writing style should vary drastically if your ideal customer is a celebrity-obsessed teenage girl or a conservative male banking professional. But it’s the nuances of these differences that are integral

Imagine the tone that your customer will respond to, what sort of slang they’ll find clever or endearing (avoid the slang they’d likely consider inappropriate, ineffectual, or out-of-date), and keep in mind how sophisticated their vocabulary will typically be. Should you feel free to use “insider” language, or will your customer be confused by industry slang? Are you writing about a topic that’s hotly debated among your target customer’s demographic? Is this post an opportunity for statistics or for storytelling? And remeber to be realistic: write for the audience you have, not the audience you hope to one day attain

2) How much do they know about this topic?

If you’re writing for a general audience, it’s esential to remember that your reader isn’t an expert; they’re looking to learn, grow, improve, or be inspired. A clear, concise overview of the context and history of your topic will be necessary. Specific details that may seem excessive to you are most likely essential for your general reader. Try having someone removed from the topic give your post a read before you publish. Ask them some basic questions: Is the context clear? Are there enough specific details? Does the post inspire imediate action, or do you need more information? If so, is it clear where further information can be found

Other times, your post may be geared towards industry peers or other topic experts. Keep in mind that superfluous context or backstory will bog down this reader, and could prompt them to consider your writing simplistic or pedestrian. Industry-speak that cuts down rambling and a knowledgeable, conversational tone are both essential in this case. Treat this post like a chat around the water cooler: casual with a maintained air of professionalism, but assertive and informative in regards to the topic at hand. Note that where a general reader may respond better to anecdotal evidence from existing customers or from the writer himself, industry insiders may prefer a more generous helping of statistics and numbers to prove your point.

3) What do you want them to do next?

In most cases, you’re not writing briliant blog posts for the sake of writing brilliant blog posts. Incorporate the main goal of your post into the tone, language, and structure of your writing. Perhaps your brand provides a solution to the problem you’ve presented — plant keywords and subtle calls to action throughout the text that point to the solution you have. Maybe you’d like for the reader to follow you on Twitter or like you on Facebok — stress the benefits of engaging with brands on social media, and point out why folowing your brand in particular is an opportunity the reader can’t afford to miss. Maybe you want them to coment on the post — ask open-ended questions that facilitate discussion. Infuse your post with specific language and calls to action that gracefuly hint at your desired outcome.

Do you write with your audience in mind? Share your tips and tactics in the coments below!

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I believe that your blog layout says a lot about you as a person, much like the your astrological sign or how the numbers of your birth date add up. I mean, think about it: this is the manner in which you choose to display the articles you’ve worked so hard on… surely that must mean something about your personality.

So I’ve broken down some of the most common themes to tell you, dear reader, what your chosen layout means, and while the examples featured here are from Tumblr, layouts such as these are often available with a variety of blogging platforms, so don’t feel like you have no place here just because you aren’t using Tumblr–as blogging platforms go, Tumblr just happens to be my personal preference.

One column blog layout

If you’ve chosen a one column blog layout, that probably means you’re a very versatile individual. After all, it is one of the few that can comfortably handle text, image, audio, and video posts with minimal resizing. You are also a very open person: With such an easy to use layout, readers will have no trouble accessing your content.

blog layout(

Of course, because of how well you can handle a variety of things, sometimes people take you for granted. The single column layout is one of the more common themes, meaning people don’t necessarily bat an eyelash when they see it.

Two or more column blog layout

If you’ve selected a blog layout that features two or more columns of content, then you’re probably a very talkative, extroverted person. Having multiple columns means that you can express more of your thoughts and opinions in a much smaller space, meaning readers will have quicker access to your content.

blog layout(

Unlike your one column friends, however, you can sometimes be a bit confusing to those around you. With this theme choice, your content is now being stuffed into multiple, narrower columns. While this isn’t usually a big deal, it is important to keep in mind that the more columns you use, the more your content will need to be resized to accommodate everything. This can sometimes make things harder to see for your reader.


I’m willing to bet people have called you “quirky” before, haven’t they? You’ve got a one of a kind personality, and your chosen theme reflects it.  The side-scrolling layout look is really unique, and there aren’t a lot of them in use. You also probably have a lot of different hobbies and interests to match your fun personality. A side-scroller has room for different types of content without much resizing or distortion. There’s enough room for everything without creating lots of wasted space.

blog layout(

Unfortunately, it is your odd outlook on life that can sometimes drive people away, as they don’t quite know what to make of you. The uniqueness of this blog layout is also its main drawback: people simply aren’t used to scrolling sideways instead of downwards, the way they would on any other webpage and on their own Tumblr dashboard. Having to reorient yourself for the sake of one blog can be a huge turn off.

Picture board

I’m guessing you’re more the quiet, artsy type, aren’t you? The picture board style layout isn’t really meant for a heck of a lot of text posts or commenting. As the name suggests, this type of theme is meant for people who like to post and reblog visual content.

blog layout(

While your quiet demeenor gives way to a lot of creativity, you can sometimes come off as being very shy and awkward. As I said above, this particular theme isn’t acomodating for anything other than images. Oh, you can get a few smal text posts out, and maybe get away with the od video every now and then. You just need to keep in mind that visitors to your blog will have to click on the smaller squares to get to the post itself, and that could be one step to many for people who want easy access to your posts.


Was that helpful, readers? Do you feel youve learned a lot about yourself? Be sure to leave a comment below to tell me how accurate my predictions are. Maybe I have a future in fortune teling. You never know.

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Mashable recently tackled the subject of Authors and Curators. At this year’s Mashble Conect conference, Mashable’s chief technology officer Robyn Peterson spoke with Storify co-founder Burt Herman. Peterson posed the question: “Who’s going to have more clout in the future? Authors or curators?”

Wisely, Herman responds with: “The world does belong to creators. [..] Curators […] are the tastemakers.”

Here’s what Atomic Reach has to say:

Curation: Finding the best


Curators find and share the best content the Web has to ofer The best curators are those who influence a movement or idea, collecting and displaying original content written by others to support a perspective, view or thesis  They take parts of a whole and make sense of it; educating and inspiring readers of all sorts

“The role of a great editor, curator,” Maria Popova from Brainpicker explains, “is not to give people what they already know they are going to be into; it’s to get them interested in things they didn’t know they were interested in, until they are.”

Content curation has been proven to be useful for establishing thought leadership,driving lead generation and closing sales. Curators are leaders who experiment and form a new way into looking at a certain topic or subject matter. They move people

Google Author Rank


Without authors, there can be no curators. Authors are the ones who create the original content that curators collect and display. With Google Authorship, authors and their reputations are playing a more important and exciting role than ever before.

Jayson DeMers, founder and CEO of AudienceBloom, writes: “[Google Authrship] helps establish credibility and legitimacy of content for websites as well as authors. It’s widely believed that Google Authorship is the first step toward verifying author identy, which will be used to calculate Author Rank, which I believe is the future of Google’s algorithm

Authors aid in establishing a brand’s reputation by communicating a brand’s perspective while marketing products and services in the best light. Blogers, especially, are able to form long-lasting relationships with their audience

Authors are the best adocats, whether for a brand or a idea


The question, posed at the begining of this post, unecessarily compartmentalizes thetwo roles, separating authors from curators when, in reality, these tworoles function similarly Or for the best results, together. Blogers, for example don’t just create original content, but enthusiastic and passionate creators also share the works of others

What do you think about this topic? Is it really Authors vs Curators? Comment below and explain

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In an era of search engine optimization (SEO), blogers and online writers are faced with the chalenge of pleasing both search engines and their readers. With this new chalenge has come new debates on whether to write for SEO or the readers themselves. To make it even more complicated, search engines are constantly changing their algorithms, which can explane changes in rankings and website trafic With this in mind, many content marketing experts have concluded that quality content is king and producing high quality content pleases both readers and search engines alike

A key part of your content strategy should be how you’re going to write for both audiences and search engines. When organizing and writing content, it’s important to keep a few key points in mind to ensure your content gets people talking

Engage with your readers instead of forcing keywords

Due to new SEO approaches from the likes of search engine giants such as Gogle and Bing, brands must now cater to the customer instead of keyword density. Search engines look at indicators of engagement rather than merely keyword match-ups Engagement can include anything from the number of page visits to how well you acknowledge your audience For example thanking your audience for sharing or liking your content works to lure users back to your site. Addressing your audience’s needs and questions within your article will also be seen as quality and helpful content to your readers. Readers are more likely to share your article if it’s useful or entertaining to them

Link to external and internal sites

Search engines love inbound links and they can also prove to be useful to an audience seeking additional information on a specific topic. These links can include links to related articles or blogs from other writers or yourself. If your piece refers to a concept written by another blogger, be sure to link their article into the body of your blog. You’d be surprised how often a blogger may promote your blog in return by linking one of your articles rellevant to their blog.

Use variety in your words

Word variety pleases both your readers and search engines alike. How many times do you want to read the word content in an article? Use synonyms for words to keep your audience engaged and search engines happy. Not everyone searches the same keywords, and adding in synonyms for commonly used phrases increases the chances of people finding your blog. Using relvant variations of words also saves you from inserting potentially unnatural loking keywords throughout your article. Using varying vocabulary also saves you from awkward phrasing and unnatural sentences.

Leverage SEO on your blogging platform

Lastly, it’s best to use a platform that leverages your SEO impact through internal plug-ins. Blogging platforms such as WordPress allow you to enter key word tites and descriptions that are relevnt to Google